Resources Library by ANA

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Ian Horritt, Joseph Brown

Company: DVL Smith Ltd

February 3, 2002

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002

Author: David Walker

February 3, 2002

The integration power of the intelligent banner advertising network and survey research

Web surveys are no longer inexpensive today, particularly due to the complicated recruitment process and increased need for incentives. Over time the techniques for selecting Internet users for a Web survey - telephone recruiting, online panels,...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Vasja Vehovar, Bojan Korenini, Zenel Batagelj

February 3, 2002

Semiotics and Internet communications

This paper examines the potential of social and behavioural sciences, and semiotics, in particular, to contribute to the further study and development of optimal Internet communications. Several case studies of...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Catherine Bitoun, Christiane Legris-Desportes

February 3, 2002

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002

Author: Ray Poynter

Company: The Future Place

February 3, 2002

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Steve Jones, Scott Crawford, Chris Rowen

February 3, 2002

Is there such a thing as 'early adopters fatigue'?

Consumers must continue to adopt new technologies in order for the promise of 'convergence' to be realized and to continue driving the engines of the world's major economies. This presentation uses the 'Diffusion of Innovations' model to explore the...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Leyla Namiranian, Renee Hopkins

Company: Decision Analyst, Inc.

February 3, 2002

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2002

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002

Author: ESOMAR B.V.

February 1, 2002