Abstract:

Consumers must continue to adopt new technologies in order for the promise of 'convergence' to be realized and to continue driving the engines of the world's major economies. This presentation uses the 'Diffusion of Innovations' model to explore the concept of new technology adoption by consumers, in light of recent reports that the Early Adopters are becoming fatigued with the fast-paced rate of technological change. By examining Early Adopters of new technologies from a number of countries, an understanding can be gained of whether fatigue has set in, how, and why.