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Research papers

The potential for broadcast audio signal codes

This paper discusses the potential of a multi-media single source data base containing audience estimates collected with passive persons meters which detect audio encoded material and product purchase. "Real world" tests are discussed. Technical...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
June 15, 1996
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Citation

Weinblatt and Gibson (1996a, June 15). The potential for broadcast audio signal codes. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-potential-for-broadcast-audio-signal-codes


Research papers

The variability of audience measurement data and how to live with it

The paper reviews the concept of sampling error applied to various methods of sampling and television panels in particular.Approaches are described for calculating sampling errors in relation to: Programme/Commercial Break Ratings Commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Tony Twyman, Steve Wilcox
June 15, 1996
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Citation

Twyman and Wilcox (1996a, June 15). The variability of audience measurement data and how to live with it. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-variability-of-audience-measurement-data-and-how-to-live-with-it


Research papers

Pulling down the walls of the tower

This paper describes a customer satisfaction programme carried out for Telewest Communication. It focuses on the initial selling of the survey to the internal clients and the communication of the results to the different audiences within Telewest....

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Liz Judson, Alex Johnston
June 15, 1996
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Citation

Judson and Johnston (1996a, June 15). Pulling down the walls of the tower. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/pulling-down-the-walls-of-the-tower


Research papers

Effective and fast media planning tools for TV

Only a few companies and agencies in Germany offer specialized software for media planning. The following paper would like to give a general view of the common features and methods of calculation those programs offer and which are agreed of...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Uwe Czaia
June 15, 1996
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Citation

Czaia, U. (1996a, June 15). Effective and fast media planning tools for TV. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/effective-and-fast-media-planning-tools-for-tv


Research papers

Not more of the same... more of something different

This paper looks at the evolution of peoplemeter-based measurement within TV audience research and the reasons for its growth. It argues that reliance on a single methodology like this was appropriate in a mass-market, homogeneous media environment...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: David Brennan
June 15, 1996
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Citation

Brennan, D. (1996a, June 15). Not more of the same... more of something different. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/not-more-of-the-same-more-of-something-different


Research papers

Beyond customer satisfaction

This paper outlines the development of a customer loyalty programme for the residential customers of the major supplier of telecommunications services in New Zealand. The paper considers the business environment and context that prompted the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Kate Waterhouse, Malcolm Law
June 15, 1996
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Citation

Waterhouse and Law (1996a, June 15). Beyond customer satisfaction. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/beyond-customer-satisfaction


Research papers

Brand equity

Several tools and approaches have recently been proposed to evaluate Brand Equity. We do not have a magic number for this measurement, and we believe it is even nonsense trying to identify such a number. On the other hand, we strongly believe that...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Jaime Troiano
June 15, 1996
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Citation

Troiano, J. (1996a, June 15). Brand equity. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/brand-equity


Research papers

EMS, the way ahead

The developments in international business, market structure in general and the organisation of marketing across Europe have changed the conditions of media research. Regional marketing and media planning, crossing borders of European countries and...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Marion Appel, Laura E. Wendt, Belinda Barker, Renee Mitchell
June 15, 1996
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Citation

Appel, Wendt, Barker and Mitchell (1996a, June 15). EMS, the way ahead. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/ems-the-way-ahead


Research papers

Justifying our advertising budgets

Two views of paid-for advertising are compared. One is commonly held but unachievable. The other is more realistic. The main aim of advertising is commonly thought to be growth, but this seldom occurs. The more realistic goal is brand maintenance in...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard, John Scriven
June 15, 1996
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Citation

Ehrenberg, Barnard and Scriven (1996a, June 15). Justifying our advertising budgets. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/justifying-our-advertising-budgets