Resources Library by ANA

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

June 15, 1996

Quality service

The paper describes a piece of research that has been coordinated by Eurisko, on behalf of Ferrari. The study was aimed at measuring customers’ satisfaction with the treatment they receive at the dealerships, during the purchase and the after...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Claudio Bosio, Beatrice Cito Filomarino

Company: GfK

June 15, 1996

Adapting products to preference profiles

Some people may think that developing a segmentation model is plain and simple. This paper shows that there are a lot of choices and options, and not all of them are obvious. What should be the main focus of the model, what sort of data collection...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Harald Djupvik, Svein Roar Hult, Jon Martin Denstadli

June 15, 1996

Marketing for new technologies

Information Technologies can be considered as a single market, constituted by many interdependent market areas. It is a multidisciplinary market, more and more complex to understand from a technological point of view but also from a marketing point...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Luc Rouach

Company: MSM

June 15, 1996

The search for focus brand values across Europe

This paper describes how Land Rover has focused on the development and application of the values of the Land Rover Brand. It highlights the need to be focused and driven by the customer, which requires the need for regular, timely and actionable...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Nick Bull, Martin Oxley

June 15, 1996

Towards harmonization of international radio audience measurement

The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Allen Cooper

Company: British Broadcasting Corporation (BBC)

June 15, 1996

Radio station competition and the population

U.S. radio stations compete among themselves in a pattern that differs somewhat from today’s population-proportionate survey samples. Some demographic groups are served by more stations than others, in ways that can’t be explained by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: James D. Peacock, Thomas W. White

Company: Nielsen

June 15, 1996

Local market qualitative data

This paper presents a new approach to collecting qualitative information (consumer behaviour data) at the local market level, linked directly to media consumption. The STrategic Audience Research system, or STAR initiative for short, involves a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Owen Charlebois, Mark Rousseau

June 15, 1996

Data base synergies

Most readily available industry data bases fail to answer the business questions which this paper addresses: How much might consumers spend on future media technologies and services? What qualitative information can differentiate one broadcast source...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Roberta M. McConochie, Tom White

Company: Nielsen

June 15, 1996