Resources Library by ANA

Let me show you our holiday video.....?

At the beginning of the 1990’s, it was recognised that the existing information on the volume and value of tourism and the characteristics of the visitor market was inadequate as an input to the forward planning and development of tourism on...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Chris Brock, Tom Costley

September 1, 1995

Can advertising pre-tests predict the longevity of advertising effects?

This paper starts by examining possible reasons for the lack of consistent in-market validation of advertising pre-tests. It is hypothesized that conventional pre-testing measures may not distinguish well between transitory and more permanent effects...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Max Blackston

September 1, 1995

ICC/ESOMAR international code of marketing and social research practice (German)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

September 1, 1995

Marketing in a changing society

Changes in marketing environments have, in many cases, rendered traditional company-to-consumer marketing and communications strategies insufficient, as the need to target, communicate, and address the needs of different constituencies has increased....

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Michael Cohen, Jennifer Scott

September 1, 1995

To work or not to work

The unprecedented economic boom in China has resulted in a high demand for local managerial talent, as most multi-nationals have recognised that in order to sustain their business growth, they need to localise fairly rapidly. Consequently, the young,...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Khushi Khanna

September 1, 1995

A bull in a China shop

The economy in China is growing at an unprecedented rate. It is forecast that its GDP will overtake the USA by the year 2030. While agricultural output is threatened by mass migration to the cities, the industrial, retail and financial sectors are...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Kate Shanahan, Trevor Sharot

Company: Nielsen

September 1, 1995

Close, but no cigar

The time is early 1989. The Berlin wall is up. The Soviet Union is just what its name implies: a union. 1992 is a soon-to-happen promising event - and Europe is a private club of old-world nations, not an open concept. The client is the toughest...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Philippe Boutié

September 1, 1995

ESOMAR annual market study on market statistics 1994

ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1995

ICC/ESOMAR international code of marketing and social research practice (Spanish)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

September 1, 1995