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Research papers

Third world meets first world

Huge changes are occurring in South Africa. Change in Africa has occurred, as it has in Eastern Europe, as a result of social, economic and political pressure. Some of these social and economic pressures are discussed in this paper. Thousands of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Timothy D. Cooke
September 1, 1990
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Citation

Cooke, T. D. (1990a, September 01). Third world meets first world . ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/third-world-meets-first-world-


Research papers

Technology, strategic management and marketing

Due to the accelerating pace in which technological developments occur nowadays, technology is becoming an increasingly important strategic aspect. Therefore an increase in impact of technological issues on competitive relations can be observed. It...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Rudy Frambach
September 1, 1990
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Citation

Frambach, R. (1990a, September 01). Technology, strategic management and marketing. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/technology-strategic-management-and-marketing


Research papers

INA's marketing restructuring strategy

Rapid changes in economical and political surrounding of Yugoslavia recquires appropriate basic strategic and tactical philosophy reformulation within all industry sectors. Transition from mostly self-oriented towards market oriented corporation,...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Igor Dekanic, Nenad Porges
September 1, 1990
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Citation

Dekanic and Porges (1990a, September 01). INA's marketing restructuring strategy. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/ina-s-marketing-restructuring-strategy


Research papers

A common language for assessing customer service in Europe

This paper is based on a case history of a customer service survey conducted for 3M Europe. 3M needed information to develop customer service strategies and tactics that could be applied right across Europe and across all markets. The survey was...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Joe Seydel, Roy Haworth
September 1, 1990
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Citation

Seydel and Haworth (1990a, September 01). A common language for assessing customer service in Europe. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/a-common-language-for-assessing-customer-service-in-europe


Research papers

Strategic vision of the new socialism development which joins the East with the West

Berlin wall demolition is such a historic act as the Fall of the Bastille was. Reforms in the East indicate the stalinist and dogmatic socialism breakdown, the birth of the market economy and radical change of the property relations. Bureaucratic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Zivorad Zlatkovic, Mile Jovic
September 1, 1990
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Citation

Zlatkovic and Jovic (1990a, September 01). Strategic vision of the new socialism development which joins the East with the West. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/strategic-vision-of-the-new-socialism-development-which-joins-the-east-with-the-west


Research papers

Taking the long view in new product introduction

The central thesis of this paper is that a perspective is needed in introducing new products and services in "hot areas" such as high technology. Artificial Intelligence has been around since the mid-1950s, but has remained largely an academic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich
September 1, 1990
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Citation

Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction


Research papers

The accuracy and precision of consumer diary panel information

The Du Pont Company is one of the world's largest producers of Textile Fibers for Apparel End Uses. Major products include nylon, DACRON® polyester, ORLON® acrylic, and LYCRA® spandex. Its Textile Fibers are manufactured and marketed around...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: John B. Frey
September 1, 1990
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Citation

Frey, J. B. (1990a, September 01). The accuracy and precision of consumer diary panel information. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/the-accuracy-and-precision-of-consumer-diary-panel-information


Research papers

Using advertising research in the 1990's, putting the horse in front of the cart

Due to the expected changes in the fast moving consumer goods market in the 1990's, in terms of the geographical expansion and increasing brand and media competition, it is assumed that advertising decision risks will be higher than ever before....

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Mansour Elganady
September 1, 1990
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Citation

Elganady, M. (1990a, September 01). Using advertising research in the 1990's, putting the horse in front of the cart. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/using-advertising-research-in-the-1990-s-putting-the-horse-in-front-of-the-cart


Research papers

What are a brand's values to the consumer and do they cross frontiers?

The paper presents a new hypothesis about how people perceive and relate to branded goods and services. It also describes some recent research that demonstrates how this hypothesis translates into reality. The findings are particularly relevant to...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christine Restall
September 1, 1990
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Citation

Restall, C. (1990a, September 01). What are a brand's values to the consumer and do they cross frontiers?. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/what-are-a-brand-s-values-to-the-consumer-and-do-they-cross-frontiers-