ESOMAR Annual Market Study 1990

Date of publication: January 1, 1991

Author: ESOMAR B.V.

Abstract:

This current report covers the 1990 market statistics. For the third year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of research covered and the numbers employed. The availability of such information would help the European market research community both to promote and defend its interests at governmental and European Community (EC) level.

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