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Research papers

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Rudolf Lewandowski, Heino Stöwsand
March 1, 1979
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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/marketing-models-for-use-in-practice


Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979
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Citation

Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/media-research-in-the-u-s


Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979
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Citation

Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research


Research papers

European media research

Media research in different countries should be more similar than it is. The variety is due to the different scales on which research can be afforded and to the different media available for advertising and hence the incentives for commercial...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Simon Broadbent
March 1, 1979
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Citation

Broadbent, S. (1979a, March 01). European media research. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/european-media-research


Research papers

How others see us

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Robert M. Worcester
March 1, 1979
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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/how-others-see-us


Research papers

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Michael M. Brown
March 1, 1979
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Citation

Brown, M. M. (1979a, March 01). Nonmetric multidimensional scaling. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/nonmetric-multidimensional-scaling


Research papers

Research on employment policy in the United States and Europe

This paper concentrates on one particular area, that of employment policy research. With unemployment in Europe, and in the United States, now at between 5 and 6% of the labour force, measures to combat the economic and social scourge of unemployment...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Andrew Robert McIntosh
March 1, 1979
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Citation

McIntosh, A. R. (1979a, March 01). Research on employment policy in the United States and Europe . ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/research-on-employment-policy-in-the-united-states-and-europe-


Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Gordon Heald
March 1, 1979
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Citation

Heald, G. (1979a, March 01). European perceptions of competition and economic relationships between Japan, Europe and the USA. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/european-perceptions-of-competition-and-economic-relationships-between-japan-europe-and-the-usa


Research papers

Introduction

The theme chosen by the Programme Committee is "The Government and the People". Taken separately, these two concepts are clear enough, but linked together, they give a rather vague idea of what the programme is about. The Programme Committee has...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Vincent F.W. Ophoff
March 1, 1979
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Citation

Ophoff, V. F. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/introduction-1804