Abstract:
This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies identified with them. It indicates the importance of the image of the country of ownership of a company, when that company is trying to sell its goods or services abroad. The results, country by country, were strikingly similar.
Research Papers
Measuring and managing the corporate image
Catalogue: ESOMAR Congress 1989
Authors: Stewart Lewis, Robert M. Worcester
Company: IPSOS
September 1, 1989
Research Papers
Tracking studies
Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Robert M. Worcester, Elizabeth Mansbridge
Company: IPSOS
June 15, 1977
Research Papers
Industrial relations research
Catalogue: Seminar 1977: Social Research
Author: Robert M. Worcester
Company: IPSOS
November 30, 1977
