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How others see us

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Robert M. Worcester

Abstract:

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies identified with them. It indicates the importance of the image of the country of ownership of a company, when that company is trying to sell its goods or services abroad. The results, country by country, were strikingly similar.

Robert M. Worcester

Author

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Research Papers

Measuring and managing the corporate image

Catalogue: ESOMAR Congress 1989

Authors: Stewart Lewis, Robert M. Worcester

Company: IPSOS

September 1, 1989

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Citation

Lewis and Worcester (1989a, September 01). Measuring and managing the corporate image. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/measuring-and-managing-the-corporate-image


Research Papers

Tracking studies

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Robert M. Worcester, Elizabeth Mansbridge

Company: IPSOS

June 15, 1977

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Citation

Worcester and Mansbridge (1977a, June 15). Tracking studies. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/tracking-studies


Research Papers

Industrial relations research

Catalogue: Seminar 1977: Social Research

Author: Robert M. Worcester

Company: IPSOS

November 30, 1977

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Citation

Worcester, R. M. (1977a, November 30). Industrial relations research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/industrial-relations-research


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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/industrial-relations-research