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How others see us

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Robert M. Worcester

Abstract:

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies identified with them. It indicates the importance of the image of the country of ownership of a company, when that company is trying to sell its goods or services abroad. The results, country by country, were strikingly similar.

Robert M. Worcester

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Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/see-the-18th-camel