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Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation
Burdus, J. (1964a, June 15). The intelligent use of psychology in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-intelligent-use-of-psychology-in-marketing
Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/a-new-model-for-a-business-game
Böhne, F. R. (1964a, June 15). Analysis and evaluation of channels of distribution in consumer goods industries. ANA - ESOMAR. Retrieved April 27, 2024, from
Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-president-s-preface-english-french-german-
Matricon, C. (1964a, June 15). A method of evaluating advertising penetration. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/a-method-of-evaluating-advertising-penetration
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved April 27, 2024, from
Beer, S. (1964a, June 15). The sentient ecosystem. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-sentient-ecosystem
Field, J. G. (1964a, June 15). Psycho-technology and consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/psycho-technology-and-consumer-research