A new model for a business game

Date of publication: June 15, 1964

Author: Guy Serraf


In the realm of simulation techniques one must consider a certain number of objectives, fields of application, and methods. The principal objectives of such games are, to give individual attention to the formation of future decision-makers, to increase their awareness of problems, to prepare management for the task of formulating policies and assessing their effectiveness, and to give them experience in series-decision-making, where later decisions depend upon the effect of earlier decisions. My researches departed from the realisation that no one had ever made a real business game that is, a game where commercial activity itself is simulated.

Guy Serraf


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