The activities of the International Marketing Federation

Date of publication: June 15, 1964

Author: Yves Fournis

Abstract:

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F. has realised this well, as it has given a large space on its council and its committees to members of ESOMAR. Let us, therefore, face together the parallel development of our organisations and the activities within ESOMAR. The I.M.F. and the national societies, let us advise each other, let us help each other to build a common edifice.

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