Psycho-technology and consumer research
Abstract:
Psycho-technology derives from the practical needs of modern engineering. Similar needs for similar reasons exist in other parts of modem culture and therefore these needs operate also in marketing and for the consumer. Three implications from psycho-technology are particularly significant for consumer research: the analysis of the consumer in the context of his task and the goal of that task; the allocation of functions between the product and the consumer; and finally, the coercive or regulatory forces of behaviour settings.
Research Papers
Through revolving doors
Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Neerja Wable, Sharmila Das, Harjyoti Ghai, Rajan Bhalla
October 28, 2001
Research Papers
The use of new technology to help the consumer
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
Research Papers
Pricing of enormous number of features- Not a problem anymore!
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
