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Research papers
Après nous le déluge?
The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: Change is here; change is real; and it is going to affect you and your businessâ. Often,...
Catalogue: Congress 2014: What Inspires?
Authors: Simon Chadwick, Reg Baker
September 10, 2014
Research papers
Gathering on-the-ground insights in the developing world
The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...
Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
September 10, 2014
Research papers
Predicting the future
This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...
Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
Case studies
Y qualitative market research
This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...
Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
Research papers
Dancing 'til we drop: global ageing but not as we know it
In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, âPerceived Ageâ. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...
Catalogue: Congress 2014: What Inspires?
Authors: David Bunker, Kevin Cowan, Lisa Edgar
September 10, 2014
Research papers
Empowering a community to own the future
This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...
Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
September 10, 2014
Research papers
Escaping the chains: How our unconscious limits and frees us
Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...
Catalogue: Congress 2014: What Inspires?
Authors: Leigh Caldwell, Elina Halonen
September 10, 2014
Research papers
Innovation in customer feedback
Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...
Catalogue: Congress 2014: What Inspires?
Authors: Hans Zijlstra, Martijn van Keulen
Company: KANTAR TNS Malaysia
September 10, 2014
Research papers
