This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France, Germany and Belgium. We will provide an intimate perspective of what drives GenYers in the professional world so as to give you concrete insights on how the industry can attract and retain high-potential GeY juniors.
Authors: Nikita Shulakov, Sara Rosengren, Micael DahlÃ©n
June 20, 2003
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