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Y qualitative market research

Date of publication: September 10, 2014

Catalogue: Congress 2014: What Inspires?

Company:

Authors: Laura Wolfs, Julia Walter-Herrmann

Abstract:

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France, Germany and Belgium. We will provide an intimate perspective of what drives GenYers in the professional world so as to give you concrete insights on how the industry can attract and retain high-potential GeY juniors.

Laura Wolfs

Author

This is a long description of some author details.

Julia Walter-Herrmann

Author

This is a long description of some author details.

Research Papers

Gen-Zurveys

Catalogue: Congress 2015: Revelations

Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh

Company: InSites Consulting

October 1, 2015

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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, October 01). Gen-Zurveys. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/gen-zurveys-8573


Research Papers

Rowing against the tide or surfing the new wave?

Catalogue: Congress 2014: What Inspires?

Authors: Massimo Cealti, Nicolas Siega

 

September 10, 2014

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Citation

Cealti and Siega (2014a, September 10). Rowing against the tide or surfing the new wave?. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/rowing-against-the-tide-or-surfing-the-new-wave--8353


Research Papers

Keeping visitors and communication effects in site

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Nikita Shulakov, Sara Rosengren, Micael Dahlén

 

June 20, 2003

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Citation

Shulakov, Rosengren and Dahlén (2003a, June 20). Keeping visitors and communication effects in site. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/keeping-visitors-and-communication-effects-in-site


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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/keeping-visitors-and-communication-effects-in-site