Abstract:
This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France, Germany and Belgium. We will provide an intimate perspective of what drives GenYers in the professional world so as to give you concrete insights on how the industry can attract and retain high-potential GeY juniors.
Research Papers
Gen-Zurveys
Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
October 1, 2015
Research Papers
Rowing against the tide or surfing the new wave?
Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
 
September 10, 2014
Research Papers
Keeping visitors and communication effects in site
Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Nikita Shulakov, Sara Rosengren, Micael Dahlén
 
June 20, 2003
