Resources Library by ANA

Noodles & pastas of Asia's evolving markets

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to...

Catalogue: Asia Pacific 2007

Authors: Manish Makhijani, Nehal Medh

Companies: Ipsos MRBI, Unilever

March 12, 2007

Found in translation

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...

Catalogue: Asia Pacific 2007

Authors: Andrew Povolny, Dominic Lefebvre

Company: The Leading Edge

March 12, 2007

Research World (March 2007)

Measuring advertising effectiveness to an increasing extent has become a part of evaluating the integrated communications mix. Apart from mass advertising, activities such as promotion, outdoor sponsoring, direct marketing and above all new media...

Catalogue: Research World 2007

Author: ESOMAR B.V.

March 1, 2007

No more sitting on the fence

This paper describes a study conducted to simultaneously meet two objectives: efficient use of retail shelf space and harmonizing a line-up across countries to decrease the number of variants across four European countries without compromising the...

Catalogue: Retail 2007

Authors: Wolfgang Frost, Thomas Rodenhausen

February 19, 2007

Devising the shopping experience, rooted in retail innovation

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key elements, through the Filocolore case, a recent example of innovation in fashion retailing. The process includes market research and its...

Catalogue: Retail 2007

Author: Lluis Martinez-Ribes

February 19, 2007

Haggling, bargaining and fixed price policies

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small kirana or general store, as well as hawkers.The organised retail sector is in its infancy, while consumers...

Catalogue: Retail 2007

Authors: Damodar Mall, Piyul Mukherjee

February 19, 2007

Is the web killing the high street?

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping...

Catalogue: Retail 2007

Author: Graeme Lawrence

February 19, 2007

Biofeedback and eye-tracking

This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader. The project aimed to design and to implement a new in store layout, leveraging on several in store retail mix...

Catalogue: Retail 2007

Authors: Francesco Gallucci, Rosario Stingo

Company: Procter & Gamble

February 19, 2007

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

February 19, 2007