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Devising the shopping experience, rooted in retail innovation

Date of publication: February 19, 2007

Catalogue: Retail 2007

Author: Lluis Martinez-Ribes

Abstract:

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key elements, through the Filocolore case, a recent example of innovation in fashion retailing. The process includes market research and its strategic link with retail innovation. The paper analyses what has happened as well as key managerial learnings that may be useful for those who participating in an innovative project, especially for retailing firms.

Lluis Martinez-Ribes

Author

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Research Papers

Painting simplicity

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Paulina Salazar, Lluis Martinez-Ribes

 

March 4, 2009

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Citation

Salazar and Martinez-Ribes (2009a, March 04). Painting simplicity. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/painting-simplicity


Research Papers

Retail innovation learnings from a segmented shop formula: Sunka

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Xavier Roure, Lluis Martinez-Ribes

 

October 26, 2003

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Citation

Roure and Martinez-Ribes (2003a, October 26). Retail innovation learnings from a segmented shop formula: Sunka. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/retail-innovation-learnings-from-a-segmented-shop-formula-sunka


Research Papers

From fragrance to experience

Catalogue: Fragrance 2007

Authors: Tiziana Traldi, Sabrina Donzelli

Company: Future Concept Lab s.r.l.

November 14, 2007

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Citation

Traldi and Donzelli (2007a, November 14). From fragrance to experience. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/from-fragrance-to-experience


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Citation

Martinez-Ribes, L. (2007a, February 19). Devising the shopping experience, rooted in retail innovation. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/from-fragrance-to-experience