Is the web killing the high street?

Date of publication: February 19, 2007

Catalogue: Retail 2007

Author: Graeme Lawrence

Abstract:

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping habits were investigated. In particular, focused was placed on the importance of the social aspect of High Street Shopping versus the online shopping experience. The research conclusions and the implications for the future of (online) retail are outlined.

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