Abstract:
This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping habits were investigated. In particular, focused was placed on the importance of the social aspect of High Street Shopping versus the online shopping experience. The research conclusions and the implications for the future of (online) retail are outlined.
This could also be of interest:
Research Papers
Killing the golden goose
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael Warren
 
September 1, 1998
Research Papers
Web site evaluation and the language of web design
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 15, 2001
Research Papers
Web interviewing
Catalogue: The Worldwide Internet Seminar 1998
Authors: Richard E. Kottler, Andrew Findlater
 
June 15, 1998
