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Videos
Transformation through immersion
Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.
Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018
Research papers
Transformation through immersion
Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.
Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018
Research papers
True ROI of influencers
In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...
Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
Videos
The challenges facing insights and the road forward
In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences,...
Catalogue: Congress 2018
Author: Paul Albert
Company: ZappiStore
September 23, 2018
Research papers
The future of market and social research is qualitative
This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...
Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
Videos
Look who's talking
Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.
Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
Research papers
Look who's talking
This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...
Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
Videos
Market research: Connecting data and driving lifetime value
Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.
Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
Videos
