Abstract:
In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences, helping F100 companies like Pepsi, Danone, and Phillip Morris, relaying why analytics automation offers greater value for both clients and organizations globally, in an ever-changing digital landscape.
Videos
Key drivers of investment and M&A activity in market research
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
 
September 8, 2019
Videos
Behind the automation curtain
Catalogue: Congress 2017: Visionary
Authors: Christian Dubreuil, Roddy Knowles
 
November 27, 2017
Videos
Pushing research to a new frontier
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
 
December 12, 2018
