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The challenges facing insights and the road forward

Date of publication: September 23, 2018

Catalogue: Congress 2018

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Author: Paul Albert

Abstract:

In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences, helping F100 companies like Pepsi, Danone, and Phillip Morris, relaying why analytics automation offers greater value for both clients and organizations globally, in an ever-changing digital landscape.

Paul Albert

Author

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Citation

Albert, P. (2018a, September 23). The challenges facing insights and the road forward. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/facing-the-future-