Resources Library by ANA

What makes for a successful, growing research agency?

The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us - what...

Catalogue: Webinars 2021

Authors: Simon Chadwick, Jeffrey Henning

April 21, 2021

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021

Author: Richie Heron

Company: Toluna

April 1, 2021

PepsiCo's quest to democratize knowledge

Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program...

Catalogue: Webinars 2021

Authors: Kate Schardt, Babita Earle, Scott Litman

Companies: PepsiCo, Lucy, ZappiStore

March 25, 2021

The insights engine powering Comcast

What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof...

Catalogue: Webinars 2021

Authors: Thor Olof Philogène, Amanda Alvarez

Companies: Stravito, Comcast

March 18, 2021

Making online samples more representative

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center's research into...

Catalogue: Webinars 2021

Authors: Andrew Mercer, Jeffrey Henning

March 17, 2021

Making an impact: The ROI of equitable research

Whether through stakeholder inclusion, contributions to mission & purpose, or improvements in innovation, leading the way for equitable leadership is no small task. In this webinar, Remesh CEO Andrew Konya discussed the impact of equitable...

Catalogue: Webinars 2021

Authors: Andrew Konya, Nick Graham, Mario Carrasco, Leslie Willis

Company: Remesh

March 16, 2021

EyeSee x Google: Pushing the boundaries of in-context online research: Boosting fixtures impact using virtual environments

A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly...

Catalogue: Webinars 2021

Authors: Tiphaine Goisbeault, Vania Halilhodzic, Joris De Bruyne, Jean-François Sonder, Sanja Copic

Company: EyeSee

March 4, 2021

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021

Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora

March 3, 2021

Career Event University of Leicester: Careers in Data, Research and Insights

This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the...

Catalogue: ESOMAR Career Events 2021

Authors: Patricia Dominguez, Liz Norman, Mariam Ghabrial, Paul Baines, Greg Morris

March 3, 2021