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Research papers

The use of the telephone in industrial market research

The telephone as a mean of conducting market research is of course not new. For many years it has been used when approaching consumers, or radio listeners, or television viewers, and these respondents have accepted the telephone voice asking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Max K. Adler
June 15, 1963
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Citation

Adler, M. K. (1963a, June 15). The use of the telephone in industrial market research. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/the-use-of-the-telephone-in-industrial-market-research


Research papers

The IPM-CC rating technique in psychological market research

It is clear, that the semantic differential technique enjoys a great reputation with research workers. A social psychologist using one of the many other rating scale techniques in the field of attitude and/or brand image research, is rather often...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter H. van Westendorp
June 15, 1963
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Citation

van Westendorp, P. H. (1963a, June 15). The IPM-CC rating technique in psychological market research. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/the-ipm-cc-rating-technique-in-psychological-market-research


Research papers

A test-interview-survey

Results of an experimental investigation concerning erroneous answering, non-representativeness of respondents, revisiting of interviewees refusing to answer.

Catalogue: ESOMAR/WAPOR Conference 1963
Author: W. Horn
June 15, 1963
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Citation

Horn, W. (1963a, June 15). A test-interview-survey . ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/a-test-interview-survey-


Research papers

Possibilities or applying branding techniques to the marketing of industrial goods

In view of this, it appears timely to raise here, in fundamental terms, the question as to what extend industrial products can he marketed by methods which, in the widest sense, are teased on those used for branded goods. In this context we are, of...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Karl-Heinz Strothmann
June 15, 1963
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Citation

Strothmann, K. (1963a, June 15). Possibilities or applying branding techniques to the marketing of industrial goods. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/possibilities-or-applying-branding-techniques-to-the-marketing-of-industrial-goods


Research papers

Suggestions for the use of a simulation technique in magazine selection

It would therefore seem possible to arrive at what we have called the optimum insertion schedule, by means a simulation technique and with the help of a computer, which are both classic tools of Operational Research. But in spite of all the respect...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Michel Agostini
June 15, 1963
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Citation

Agostini, J. M. (1963a, June 15). Suggestions for the use of a simulation technique in magazine selection. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/suggestions-for-the-use-of-a-simulation-technique-in-magazine-selection


Research papers

Identical field surveys in different countries

The evidence of internationalism in research grows, but the literature on the subject is at present fairly undeveloped. This paper will describe a little of our experience as well as the more interesting results. The experience comes from a marketing...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: A. D. Wilson
June 15, 1963
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Citation

Wilson, A. D. (1963a, June 15). Identical field surveys in different countries. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/identical-field-surveys-in-different-countries


Research papers

The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials

As it is well known, the input-output analysis is a tool of forecasts for inter-sectorial requirements, bused on the hypothesis of the independent development of the final demand. The demand is, therefore, influenced only by exterior elements...

Catalogue: ESOMAR/WAPOR Conference 1963
Authors: Brunello Cartasegna, Iginio Lagioni
June 15, 1963
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Citation

Cartasegna and Lagioni (1963a, June 15). The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/the-input-output-analysis-and-the-multiple-regression-method-as-tools-of-forecasts-to-the-branch-of-plastics-materials


Research papers

Formulation of an index of propensity to buy

We have then compared the efficiency of four different methods of measuring propensity to buy and the conclusion from this comparison would appear to be that the gift scale method which we have developed has the greatest likelihood of yielding...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: James Rothman
June 15, 1963
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Citation

Rothman, J. (1963a, June 15). Formulation of an index of propensity to buy. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/formulation-of-an-index-of-propensity-to-buy


Research papers

Regularity of reading

People do not separate neatly into regular readers of a publication and non-readers; some read issues occasionally. This paper shows that it is important to collect data on the regularity of reading, and to know how many people read none of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Simon Broadbent
June 15, 1963
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Citation

Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/regularity-of-reading