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The IPM-CC rating technique in psychological market research

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Peter H. van Westendorp

Abstract:

It is clear, that the semantic differential technique enjoys a great reputation with research workers. A social psychologist using one of the many other rating scale techniques in the field of attitude and/or brand image research, is rather often reproached but why didn’t you use the semantic differential to and does get involved in complicated theoretical discussions about the advantages and disadvantages of different scaling techniques, dome-times the discussion gets rather confused because of the composition of Osgood's standard-text. We can discern three major parts of this book: A. A theory about the meaning of words (meaning as a mediating response; B. Discussion of a measuring-technique, the semantic differential proper; C. Analysis of data, obtained with the instrument under application of factor-analytic techniques.

Peter H. van Westendorp

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Research Papers

A new way in the measure of the interviewed's reaction

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Michel Haski, Howard R. Moskowitz

 

June 15, 1979

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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction


Research Papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Nesta Morris, Pat van der Reis

 

September 1, 1980

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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population-2065


Research Papers

Toward a common verbal scale of perceived quality

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Lawrence A. Crosby

 

September 1, 1992

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Citation

Crosby, L. A. (1992a, September 01). Toward a common verbal scale of perceived quality. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/toward-a-common-verbal-scale-of-perceived-quality


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Citation

van Westendorp, P. H. (1963a, June 15). The IPM-CC rating technique in psychological market research. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/toward-a-common-verbal-scale-of-perceived-quality