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Formulation of an index of propensity to buy

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: James Rothman

Abstract:

We have then compared the efficiency of four different methods of measuring propensity to buy and the conclusion from this comparison would appear to be that the gift scale method which we have developed has the greatest likelihood of yielding satisfactory results for a variety of brands and products.

James Rothman

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Research Papers

The theory and practice of index construction, illustrated with an index of anomie

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: E.J. Van Goudoever

 

September 1, 1973

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Citation

Van Goudoever, E. (1973a, September 01). The theory and practice of index construction, illustrated with an index of anomie. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-theory-and-practice-of-index-construction-illustrated-with-an-index-of-anomie


Research Papers

Multi-dimensional analysis of propensity to purchase

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Herbert Steiner

 

November 1, 1968

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Citation

Steiner, H. (1968a, November 01). Multi-dimensional analysis of propensity to purchase. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-dimensional-analysis-of-propensity-to-purchase


Research Papers

State of the art multi media index

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Simon Ortmann Nielsen, Søren A. Bronée

Company: Nielsen

June 15, 1994

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Citation

Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/state-of-the-art-multi-media-index


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Citation

Rothman, J. (1963a, June 15). Formulation of an index of propensity to buy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/state-of-the-art-multi-media-index