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Research papers

A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business

Competitor analysis plays an important role in the development of competitive strategy - an important element of strategic planning. To be effective, competitor analysis should be very focused. The surest way to loose management's attention is to...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: James Hickey
May 3, 1971
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Citation

Hickey, J. (1971a, May 03). A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/a-field-oriented-approach-to-competitor-analysis-in-the-pharmaceutical-and-other-healthcare-business


Research papers

Identifying problems and organising survey data

When a pharmaceutical company raises a precise problem with a Market Research Institute, the resulting study and the conclusions are given to the client in the form of an exact answer to his questions . The statistical data used is "organised", in...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Marlene Bernhard
May 3, 1971
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Citation

Bernhard, M. (1971a, May 03). Identifying problems and organising survey data. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/identifying-problems-and-organising-survey-data


Research papers

Comments on the papers by Mrs. Edwards and Mr. Thompson

We were glad to be able to discuss with the Hungarian members about market research in Hungary. So we were told that for instance even middle and long run planning is done by the Ministry of Wealth. The medical consumption per capita in Hungary is...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the papers by Mrs. Edwards and Mr. Thompson . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/comments-on-the-papers-by-mrs-edwards-and-mr-thompson-


Research papers

Comments on the paper by Mr. Wren and Mr. Taylor (French)

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor (French). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor-french-


Research papers

The marketing research function in an international pharmaceutical company

The multi-country marketing research function deals by its very nature largely with quantitative information. Making qualitative analyses across borders from a point thousands of miles away is a difficult task and one that is fraught with potential...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Alberta R. Edwards
May 3, 1971
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Citation

Edwards, A. R. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company-779


Research papers

The problems of international pharmaceutical marketing research

Over the past few years much has been written and even more said about the problems of audits and medical indices and more about the problems involved in international comparisons in these areas of market research. Although my paper today will...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Ken M.H. Coleman
May 3, 1971
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Citation

Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-


Research papers

Strategy and tactics

We have tried to indicate how market research at various levels can be used to help the company in its decision-making process. We have recognised that at some levels the decisions will be strategic ones and at others tactical. We have also...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Authors: D. C. Wren, N. F. A. Taylor
May 3, 1971
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Citation

Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/strategy-and-tactics-


Research reports

Study on English Tools Ltd.

Rowlinson Broughton (Manchester)Ltd. and Conran Design Group have evolved a new corporate identity for English Tools Ltd. It is intended to use the name Bulldog for the contractual and garden tools area and the Parkes name for a range of agricultural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1971
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Citation

, C. (1971a, May 02). Study on English Tools Ltd. . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/study-on-english-tools-ltd-


Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Barclays press slogans. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-press-slogans