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The problems of international pharmaceutical marketing research

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Ken M.H. Coleman

Abstract:

Over the past few years much has been written and even more said about the problems of audits and medical indices and more about the problems involved in international comparisons in these areas of market research. Although my paper today will mention areas equally applicable to audits and indices, I propose to deal primarily with problems of international ad hoc pharmaceutical research.

Ken M.H. Coleman

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Research Papers

The marketing research function in an international pharmaceutical company

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: J. A. Thompson

 

May 3, 1971

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Citation

Thompson, J. A. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company


Research Papers

The changing scene in international pharmaceutical marketing research

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Clifford H. Jellett

Company: Harris Interactive (Europe)

September 1, 1981

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Citation

Jellett, C. H. (1981a, September 01). The changing scene in international pharmaceutical marketing research. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-changing-scene-in-international-pharmaceutical-marketing-research


Research Papers

The role of marketing research in the pharmaceutical industry

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: Alberta R. Edwards

 

June 15, 1970

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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-


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Citation

Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-