Back

Comments on the paper by Mr. Wren and Mr. Taylor (French)

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Pierre Bessis

Abstract:

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Pierre Bessis

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Comments on the paper by Mr. Wren and Mr. Taylor

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Volker Just

 

May 3, 1971

×

Citation

Just, V. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor


Research Papers

Comments on the paper by Miss Bernhard and Mr. Baur (French)

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Pierre Bessis

 

May 3, 1971

×

Citation

Bessis, P. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur-french-


Research Papers

Comments on the paper by Mr. Assael and Mr. Conran

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: S. B. Gibbs

 

February 1, 1975

×

Citation

Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bessis, P. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran