Abstract:
As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.
This could also be of interest:
Research Papers
Comments on the paper by Mr. Wren and Mr. Taylor
Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
 
May 3, 1971
Research Papers
Comments on the paper by Mr. Assael and Mr. Conran
Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: S. B. Gibbs
 
February 1, 1975
