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Comments on the paper by Mr. Wren and Mr. Taylor (French)

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Pierre Bessis

Abstract:

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Pierre Bessis

Author

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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor (French). ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor-french-