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Research papers

Perception of the quality of service and corporate image

The purpose of this paper is to make some remarks and comments on the relationship between: - the Corporate Image, a concept which is more and more important on a market where the financial terms, the interests paid, the criteria used for giving...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Quatresooz
June 15, 1985
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Citation

Quatresooz, J. (1985a, June 15). Perception of the quality of service and corporate image. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/perception-of-the-quality-of-service-and-corporate-image


Research papers

Micro-computer software for marketing and marketing research

In this paper we will examine some of the readily available software that enables "knowledge workers", which Marketeers and Researchers certainly are, to improve their personal effectiveness and creativity. Only commercially available software will...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Danny A. Nijburg
June 15, 1985
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Citation

Nijburg, D. A. (1985a, June 15). Micro-computer software for marketing and marketing research. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/micro-computer-software-for-marketing-and-marketing-research


Research papers

Development in farm panel research in Europe

FARMSTAT International represents a group of companies operating a continuous farm panel audit of the use of seeds, fertilisers and agrochemicals. In 1984 surveys were already established in U.K., Germany, Holland, Denmark and Sweden and in 1985 more...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Tony M. Houghton
June 15, 1985
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Citation

Houghton, T. M. (1985a, June 15). Development in farm panel research in Europe. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/development-in-farm-panel-research-in-europe


Research papers

Changes in corporate market requirements

Companies and banks are confronted with the same problem of an uncertain economic environment. This presents both with a challenge. Banks first learned from past experience and imposed new guidelines for their assets and liabilities management. Most...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Patrick Horlait
June 15, 1985
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Citation

Horlait, P. (1985a, June 15). Changes in corporate market requirements . ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/changes-in-corporate-market-requirements-


Research papers

The evolution of management

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-evolution-of-management


Research papers

The importance of service management when entering into competition with other sectors

In the current situation of intensified competition with other financial institutions it is in my view necessary to gear the bank's marketing approach to the needs of the customers - and focus on their many different needs. Success is reserved to...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Lars von Bahr
June 15, 1985
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Citation

von Bahr, L. (1985a, June 15). The importance of service management when entering into competition with other sectors. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-importance-of-service-management-when-entering-into-competition-with-other-sectors


Research papers

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eileen Cole
June 15, 1985
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Citation

Cole, E. (1985a, June 15). Taking stock. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/taking-stock


Research papers

Electronic payment in Belgium: In search of a competitive equilibrium (French)

The present article will not attempt to present an exhaustive analysis on the problem, but rather to describe the situation of electronic payment in Belgium, where three networks are developing in parallel, and the strategy adopted by the Mister Cash...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Etienne Gaudissart
June 15, 1985
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Citation

Gaudissart, E. (1985a, June 15). Electronic payment in Belgium: In search of a competitive equilibrium (French). ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/electronic-payment-in-belgium-in-search-of-a-competitive-equilibrium-french-


Research papers

The changing role of fairs and exhibitions as marketing forums in East-West economic relations

I believe that the changing role of fairs and exhibitions consists in the fundamental help they provide for segmentation. The possibilities of fairs and exhibitions in the sphere of segmentation provide an important input for the development of the...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Gusztáv Holló
June 15, 1985
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Citation

Holló, G. (1985a, June 15). The changing role of fairs and exhibitions as marketing forums in East-West economic relations. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-changing-role-of-fairs-and-exhibitions-as-marketing-forums-in-east-west-economic-relations