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Micro-computer software for marketing and marketing research

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Danny A. Nijburg

Abstract:

In this paper we will examine some of the readily available software that enables "knowledge workers", which Marketeers and Researchers certainly are, to improve their personal effectiveness and creativity. Only commercially available software will be discussed as it is extremely rare that a custom developed program will be cost-effective. Development time of good software is to be counted in person-years. This takes it out of reach of all but the largest organisations. For most organisations commercial software is sufficient and can be the basis for highly effective and efficient systems.

Danny A. Nijburg

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Research Papers

The computer and marketing information systems

Catalogue: The European Marketing Research Review 1971

Author: Jan Ten Sijthoff

 

June 15, 1971

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Citation

Sijthoff, J. (1971a, June 15). The computer and marketing information systems. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-computer-and-marketing-information-systems


Research Papers

Developing models and software for the marketing department

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: David Zeitlin, R. Charney, J. Aspden

 

June 15, 1977

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Citation

Zeitlin, Charney and Aspden (1977a, June 15). Developing models and software for the marketing department. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/developing-models-and-software-for-the-marketing-department


Research Papers

Software for social and market research

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Natalija Gasanenko, Tatyana Koshechkina

 

January 1, 1995

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Citation

Gasanenko and Koshechkina (1995a, January 01). Software for social and market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/software-for-social-and-market-research


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Citation

Nijburg, D. A. (1985a, June 15). Micro-computer software for marketing and marketing research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/software-for-social-and-market-research