In this paper we will examine some of the readily available software that enables "knowledge workers", which Marketeers and Researchers certainly are, to improve their personal effectiveness and creativity. Only commercially available software will be discussed as it is extremely rare that a custom developed program will be cost-effective. Development time of good software is to be counted in person-years. This takes it out of reach of all but the largest organisations. For most organisations commercial software is sufficient and can be the basis for highly effective and efficient systems.
Making molehills out of mountains: How major U.S. agencies are dealing with data overload
Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Helen Katz
June 15, 1990
What's happening out there?
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Mark Katz
June 15, 1983
- This could also be of interest