Micro-computer software for marketing and marketing research
In this paper we will examine some of the readily available software that enables "knowledge workers", which Marketeers and Researchers certainly are, to improve their personal effectiveness and creativity. Only commercially available software will be discussed as it is extremely rare that a custom developed program will be cost-effective. Development time of good software is to be counted in person-years. This takes it out of reach of all but the largest organisations. For most organisations commercial software is sufficient and can be the basis for highly effective and efficient systems.
- This could also be of interest