Resources Library by ANA

Understanding the dynamics of quantity and quality of response in consumer online research

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Paul Oosterveld, Kyle Derr, Michael Foley

April 17, 2005

Panel proliferation and quality concerns

One concern of research users is the possible 'professionalisation' of respondents. Respondents may participate in more than one access panel because they like filling out questionnaires, collecting rewards, or keeping abreast of the surveys of the...

Catalogue: ESOMAR Panel Research Conference 2005

Author: John H. Faasse

April 17, 2005

An exploratory study of the non-participation in the online surveys using access panels

During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Studies on access panels have extended to brand image tracking, advertising campaigns, lifestyles and values surveys...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Philippe Jourdan, Valerie Jourdan

April 17, 2005

Online = research Nirvana?

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Chris Stevens, Tara Jethwani, Delphine Renaud

Company: Kantar

April 17, 2005

Creativity on tap

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g. management brainstorming, or from outside the organisation through traditional marketing research techniques...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

Calibration and description for the 21st century global telecom challenge

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.It discusses...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Tacis Gavoyannis, Bill Blyth

Company: KANTAR TNS Malaysia

November 7, 2004

Measuring television viewership through a multi-method approach

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - the Nielsen Media Research (NMR) national people...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: George Terhanian, John Bremer, Randall K. Thomas, Thomas F. Delaney

June 18, 2004

Webmeter™

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Marion Appel, Enrico Verhulst, Rob Molenaar

June 14, 2004

Does online drive retail consumer purchases or the opposite?

How people simultaneously use various channels while searching and purchasing products and services becomes a major question should a firm intend to use the Internet as a complementary channel in the purchasing cycle of consumers aside from stores or...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Georges Mao

June 14, 2004