Abstract:

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique audiences of the larger Dutch websites. Until now, these services have not been able to answer the specific requirements of media planners in the Netherlands. This situation led a group of Internet providers to commission a new study, with the objective to achieve an equal status within the range of media for Media planning. The combination of Nedstat and Intomart GfK was commissioned to carry out the new Internet Audience Measurement in the Netherlands, the Webmeter™ which is due to begin in July 2004.