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Online = research Nirvana?

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

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Authors: Chris Stevens, Tara Jethwani, Delphine Renaud

Abstract:

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are adhered to. Exclusion of any of these could have a negative impact on the effectiveness of the research. This paper asks the question: how reliable can Internet panel data be?

Chris Stevens

Author

This is a long description of some author details.

Tara Jethwani

Author

This is a long description of some author details.

Delphine Renaud

Author

This is a long description of some author details.

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Citation

Stevens, Jethwani and Renaud (2005a, April 17). Online = research Nirvana?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/online-research-nirvana-