Resources Library by ANA

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Vandana Chamaria

Company: Google

November 2, 2020

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival

Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani

Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim

October 19, 2020

Hispanics across the Americas

Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values,...

Catalogue: Latin America 2020 - Insights Festival

Authors: Roberto Ruiz, Rachel Bonsignore

Companies: GfK, Univision Communications Inc.

October 19, 2020

Time to destroy the online façade

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

Catalogue: Insights Festival 2020

Authors: Joleen Chan, Vardhini Ramesh

Company: Kantar

September 17, 2020

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020

Authors: Alex Wilman, Nicholas JianHao Lee

Companies: Northstar Research, FigureFigure Studios

September 16, 2020

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020

Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader

September 16, 2020

The pollsters' survival kit in the world of Trump

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the...

Catalogue: Webinars 2020

Authors: Kathy Frankovic, Jean-Marc Leger, Clifford Alexander Young, Melissa Hermann, Chintan Turakhia, Jennifer Agiesta, Frank Graves

August 20, 2020

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Charles Wilson

Company: New Balance

June 18, 2020

Digital friendships in the time of COVID-19

In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration of the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Maria Silvanskaya

June 11, 2020