A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th November to engage with our members and friends around the world.What's it about?This 4th Qualitative Community Circle hosted in Microsoft Teams aims to widen the conversation and discuss ?parallel disciplines? such as UX/CX, design thinking, trend-watching to understand the role and value each brings to the insights and foresights table and brainstorm how best to cross pollinate knowledge and ideas. The output of this meet-up may fuel further discussions at the Qualitative eXchange on 14 December.What's in it for me?Whether you are curious to hear what others are doing in their quest to find out ?The Why? or wish to bust some myths about your own profession - this informal and interactive one-hour discussion is planned so that you can openly discuss and identify the opportunities you have together!Who's it for? A discussion held for APAC and (morning) EU qualitative researchers, UX/CX design thinkers, trend-watchers, foresight Heads and all insight talents passionate about understanding ?The Why?. A second discussion takes place later in the day for our NA and (afternoon) EU members.
What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted, businesses grappling with supply chain issues, or transitioning to a remote work environment?we?ve all felt the ripple effects of Covid-19.These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.What's in it for me?In this discussion, we will explore:How the pandemic has changed the ways that our clients deal with research and insightsHow the relationship between brands and consumers evolvedThe importance, and difficulty, of sharing information across teams that haven?t been traditionally alignedWho is this for?All those interested in understanding the new role for the insights industry and how it is continuing to evolve
The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.
As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a gym to an office, bar, restaurant, cinema, and more. As people now start to get back to ?normal life, what does this mean for the home and consumers? interests?Join us on the 17th of June for a 30-minute insight with our in-house expert Bertie Lewis gain a deeper insight. We?ll cover: What the ?new normal? means for life at homeHow different markets should adapt to home lifeHow consumers' outlooks towards home care have evolved
The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the expectations of the industry for 2020 in light of the pandemic. It also proposes a redefinition of the industry more comprehensive and more inclusive and presents the World's Top-50 largest companies and the segment they belong to.Check it out on the ESOMAR Publications Store!
The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies, and reports, as well as advertisements. This year's report includes the research turnover and growth data of 100 countries, world areas and regions.Check it out on ESOMAR Publications Store!