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Research papers

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/it-s-time-to-talk-11586


Research papers

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 15, 2020
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Citation

Gansle, M. (2020a, September 15). From change management to change leadership. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership-11592


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Crispin Beale, Patricia Dominguez, Alexander Wheatley
September 15, 2020
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Citation

Beale, Dominguez and Wheatley (2020a, September 15). The fast fringe quiz. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-fast-fringe-quiz-11554


Research papers

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Grant Feller, Leanne Tomasevic
Companies: GF-Media, Truth Consulting
September 15, 2020
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Citation

Feller and Tomasevic (2020a, September 15). The power of bad. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-power-of-bad-11591


Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
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Citation

McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593


Videos

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust


Videos

Research for all (panel discussion)

Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to...

Catalogue: Insights Festival 2020
Authors: Nikki Lavoie, Babita Earle, Caroline Frankum, Daniel Jenkinson
September 15, 2020
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Citation

Lavoie, Earle, Frankum and Jenkinson (2020a, September 15). Research for all (panel discussion). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-for-all-panel-discussion-


Videos

Good health and well being: Public perceptions of Schizophrenia

Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.

Catalogue: Insights Festival 2020
Authors: Çigdem Penn, Elif Elkin, Haldun Soygur
Companies: , Abdi Ibrahim Otsuka Ilaç
September 15, 2020
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Citation

Penn, Elkin and Soygur (2020a, September 15). Good health and well being: Public perceptions of Schizophrenia. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/good-health-and-well-being-public-perceptions-of-schizophrenia


Videos

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
×

Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/it-s-time-to-talk