Resources Library by ANA

Online audience distribution and duplication

The research described in this paper provides a new look at how consumer behavior insights can be utilized to maximize the effectiveness of an online media plan. Specifically, the paper focuses on two key areas of online measurement currently not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Michael Zeman

June 12, 2002

Forecasting reach, frequency and GRPs on the Internet

Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: John Chandler-Pepelnjak

June 12, 2002

Online research alternatives

This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain further insight into its reader base. The authors...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: Caryn Klein, Kevin Lonnie

June 12, 2002

Reaching children online

The ongoing 'Future of the Internet according to kids' study reveals children's opinions on how this medium is changing the way that they communicate. Understanding media consumption patterns, information sourcing, e-commerce influences and...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Jorian Clarke

June 12, 2002

Site-centric measurement

This paper provides an in-depth analysis of site-centric measurement, the issues associated with this approach, and a discussion of the differences between site-centric measurement and user-centric measurement. The paper investigates the new...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Joan Fitzgerald

Company: Nielsen

June 12, 2002

Interpreting the new online advertising effectiveness measures

This paper concerns the new measures of online advertising effectiveness, and seeks to explain what they are, how they came about and how they can be understood in the light of recent advertising theory.

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Gabriel Hughes

Company: KANTAR TNS Malaysia

June 12, 2002

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Hélène Haering

June 12, 2002

User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers. This is, at least in part, why the Internet has struggled to grow its share of advertising spend. Site-centric...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Fred O'Connell

Company: Nielsen

June 12, 2002

Internet inclusive multi-media reach/frequency and optimization

The tools available to support Internet-related media planning and buying are in their early stages of development. Being mostly impression and/or page view-based, these tools are unable to account for reach, frequency of exposure and total...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: James H. Collins, Daniel T. Mallett

June 12, 2002