Back

Interpreting the new online advertising effectiveness measures

Date of publication: June 12, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Company:

Author: Gabriel Hughes

Abstract:

This paper concerns the new measures of online advertising effectiveness, and seeks to explain what they are, how they came about and how they can be understood in the light of recent advertising theory.

Gabriel Hughes

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

New measures of advertising effectiveness

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Rebecca M. McPheters

 

June 15, 1991

×

Citation

McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness


Research Papers

Internet advertising effectiveness

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Author: Laurent Florès

Company: Ipsos MRBI

November 1, 2000

×

Citation

Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/internet-advertising-effectiveness


Research Papers

Measurement of brand effectiveness of online advertising

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Liesbeth Hop

 

June 1, 2001

×

Citation

Hop, L. (2001a, June 01). Measurement of brand effectiveness of online advertising . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hughes, G. (2002a, June 12). Interpreting the new online advertising effectiveness measures . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-