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Internet inclusive multi-media reach/frequency and optimization

Date of publication: June 12, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: James H. Collins, Daniel T. Mallett

Abstract:

The tools available to support Internet-related media planning and buying are in their early stages of development. Being mostly impression and/or page view-based, these tools are unable to account for reach, frequency of exposure and total multi-media campaign effectiveness. This work seeks to advance the quality of available Internet related media planning and buying tools through the development of: 1) an Internet site reach/frequency model; 2) a means for integrating Internet and non-Internet vehicle audience data; and 3) an Internet inclusive multi-media reach/frequency system.

James H. Collins

Author

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Daniel T. Mallett

Author

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Collins, Mallett and Traub (2002a, June 13). Multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved June 04, 2025, from


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Collins and Bhatia (2001a, June 01). Integrating Internet site audience measurement into media planning and buying . ANA - ESOMAR. Retrieved June 04, 2025, from


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Citation

Collins and Mallett (2002a, June 12). Internet inclusive multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-