You searched for: ""
ANA has found 12198 results for you, in
450 ms.
Currently showing results 7210 to 7218.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The $800 billion gold mine
Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...
Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Albert J. Yesk
June 15, 1991
Research papers
Tourism in Spain, not everything is under the sun
Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...
Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Josep Chias, Teresa Buhigas
June 15, 1991
Research papers
Advertising pressure outlook
In addition to the various research and specific consumer and audience studies carried out by the agency, it is possible to adopt a method of analysis and research that is of use in television planning. This paper will show how media planners can...
Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Sandra Grifoni
June 15, 1991
Research papers
Are senior people the same across Europe? The approach of an international magazine
The question posed is the backdrop of the international development of a magazine for senior people : Notre Temps. In view of the exceptional success of this magazine in France, we decided to adapt this concept in Europe and over the North American...
Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Hubert Chicou
June 15, 1991
Research papers
Adapting consumer choice modelling for the pharmaceutical industry
The authors discuss the development of a flexible Attitude -to - Behaviour model, originally developed to explore viable product developments in the communications market. The model has been applied to pharmaceutical marketing research, using patient...
Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Eric Willson, Kevin Mahoney
Company: KANTAR TNS Malaysia
June 15, 1991
Research papers
No unexplored territory left on the German map
Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Michael Hallemann, Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1991
Case studies
How to identify needs, and adapt American new product concepts for successful marketing in Europe: A case study
This paper describes the evolution of a new chemical technology into both consumer and business-to-business product applications, by using graphic probe stimuli to help identify unmet needs. In a recent study, these "concept" probe stimuli,...
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Gerald L. Patrick
June 15, 1991
Research papers
