Resources Library by ANA

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Fedor Rocco, Ante Sori

June 15, 1990

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Johnny Pedersen

June 15, 1990

Generale bank in the 1990s

Banks are always concerned to respond to market demand and consequently have an eye to the future, anticipate expectations and innovate. The approach of the single market is accelerating this process, illustrating a statement by the American...

Catalogue: Seminar 1990: Countdown to 1992

Author: Jacques de Keyser

June 15, 1990

Global marketing by Nissan Motor Co., Ltd.

In a day where economic activities have become global in nature and information has become synchronized world wide, product development and marketing of automobiles likewise will need to be handled on the basis of a global concept. It is necessary to...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Takashi Hisatomi

Company: Nissan Motor Co.

June 15, 1990

Modelling implicit dynamics

In order to bring system and discipline, without losing depth and sensitivity, into both data gathering and data interpretation of qualitative research, a holistic implicit model was developed. This Model is based upon a socio-biological and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: J. PauI Heylen

June 15, 1990

Multi-cultural strategic qualitative research

One year and a half before SAMSARA’s launch, the French perfume house GUERLAIN asked us to study the project and give information upon which to base strategic choices. We custom-tailored a two-step qualitative investigation, the first about the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Authors: Fulvio Steiner, Olwen H. Wolfe

June 15, 1990

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Truze M. Lodder, Jozsi Toth

Company: Motivaction International B.V.

June 15, 1990

Shifting the scene, shifting focus

Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Sandra Minnee

June 15, 1990

Strategic positioning for a European airline in the 1990s

The development of air traffic in the 1990's is a constant factor in the future foreseen by airlines and the organizations that represent them. Already developing markets (such as Europe and the Asian Pacific), together with new markets that are ripe...

Catalogue: Seminar 1990: Countdown to 1992

Author: Paolo Lo Bascio

June 15, 1990