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Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969
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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


Research papers

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: A.M. Rogers
November 1, 1969
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Citation

Rogers, A. (1969a, November 01). Planning and implementing distribution policies. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/planning-and-implementing-distribution-policies


Research papers

Inventory management at store level for large distributors

For many years IBM has been conducting a long-range investigation into the future of retail data processing. It was and still is our aim to design methods and techniques which will allow an automatic replenishment of the items carried in department...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: H.J. Gehrig
November 1, 1969
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Citation

Gehrig, H. (1969a, November 01). Inventory management at store level for large distributors. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/inventory-management-at-store-level-for-large-distributors


Research papers

Interrelationship between the market segments and the buyer behaviour

An inductive approach is presented in this paper. This approach involves the following stages: The detailed discussion of a study which attempted to identify different market segments to which four separate retail establishments have been catering;...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Coskun Samli
November 1, 1969
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Citation

Samli, C. (1969a, November 01). Interrelationship between the market segments and the buyer behaviour. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/interrelationship-between-the-market-segments-and-the-buyer-behaviour


Research papers

Cooperation between manufacturers and distributors in order to increase sales efficiency

The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Folke Larsson
November 1, 1969
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Citation

Larsson, F. (1969a, November 01). Cooperation between manufacturers and distributors in order to increase sales efficiency. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/cooperation-between-manufacturers-and-distributors-in-order-to-increase-sales-efficiency


Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969
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Citation

Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/the-importance-of-achieving-adequate-distribution-when-launching-a-new-product


Research papers

Distribution of a British national daily newspaper

We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: J. A. Farmer, N. L. Webb
November 1, 1969
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Citation

Farmer and Webb (1969a, November 01). Distribution of a British national daily newspaper. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/distribution-of-a-british-national-daily-newspaper


Research papers

How marketing research can increase the efficiency of retail distribution

With the constant evolution of techniques available for gathering and interpreting objective information on consumer's behaviour, it is of increasing interest to consider the possibility of using more scientific methods on which to base the policy...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Edoarda Sanna Della Porta
November 1, 1969
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Citation

Sanna Della Porta, E. (1969a, November 01). How marketing research can increase the efficiency of retail distribution. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/how-marketing-research-can-increase-the-efficiency-of-retail-distribution


Research papers

How to organise and motivate middlemen

In this paper, we have tried to analyse the way in which middlemen intervene in a channel, how they are organised for competition and cooperation, how they can be motivated.

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Antoine Pillet
November 1, 1969
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Citation

Pillet, A. (1969a, November 01). How to organise and motivate middlemen. ANA - ESOMAR. Retrieved November 08, 2025, from


https://ana.esomar.org/documents/how-to-organise-and-motivate-middlemen