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Research papers

Consumer goods market research and marketing policy

The management of an undertaking conducted on marketing lines must at all times be in a position to survey the whole multiplicity and complexity of the events occurring in the market. It is the task of market research to obtain information on the...

Catalogue: The European Marketing Research Review 1972
Author: Ulrich Bender
June 15, 1972
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Citation

Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy


Research papers

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Uwe Johannsen, Claus Merbold
June 15, 1972
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Citation

Johannsen and Merbold (1972a, June 15). Distribution policy and distribution research . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/distribution-policy-and-distribution-research-


Research papers

International markets for the communications industry

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Károly Ravasz
June 15, 1972
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Citation

Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/international-markets-for-the-communications-industry-


Research papers

Recent trends in the development of markets and market shares in the Federal Republic of Germany

Invited to make a contribution about "recent trends" I am in a dilemma to find out: what is "recent" - the last year, the last three, five or ten years ? I think we should accept the following definition: It is not important, since what time a trend...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Klaus P. Landgrebe
June 15, 1972
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Citation

Landgrebe, K. P. (1972a, June 15). Recent trends in the development of markets and market shares in the Federal Republic of Germany. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/recent-trends-in-the-development-of-markets-and-market-shares-in-the-federal-republic-of-germany


Research papers

The design of leisure time activity studies

This paper examines some of the questioning procedures commonly used in leisure time activities. The likely pitfalls and biases are discussed and suggestions are made on how to avoid and minimize the possibility of their occurrence. Various sampling...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Lester R. Frankel
June 15, 1972
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Citation

Frankel, L. R. (1972a, June 15). The design of leisure time activity studies. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-design-of-leisure-time-activity-studies


Research papers

The distributor: Partner or customer?

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-


Research papers

The optimisation of advertising success

Constantly measuring the advertising success of a campaign and deciding the relative importance of the individual influences is a complicated task in view of the large number of variable influences, usually acting simultaneously, which are...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Dieter Müller-Veeh
June 15, 1972
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Citation

Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-optimisation-of-advertising-success


Research papers

The interviewers' role with new methods of data collection

Recent advances in data collection and interpretation, especially electronic metering devices, have interacted with the work of the interviewer. Long-running panel operations have made it possible to assess the value of differential changes to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Stephan Buck, J. G. Boggis
June 15, 1972
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Citation

Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing-french-