Back

International markets for the communications industry

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Károly Ravasz

Abstract:

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the secondary market by those organisations which wish to use established means of communication to reach the primary targets.

Károly Ravasz

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Segmentation analysis of international markets

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Leif Lehtonen

 

September 1, 1974

×

Citation

Lehtonen, L. (1974a, September 01). Segmentation analysis of international markets. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/segmentation-analysis-of-international-markets


Research Papers

The commercial communications mix

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Robert Riphagen

Company: Philips International

November 6, 1985

×

Citation

Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-commercial-communications-mix


Research Papers

Optimising flavours and fragrances for international markets

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Anthony A. Williams

 

June 15, 1989

×

Citation

Williams, A. A. (1989a, June 15). Optimising flavours and fragrances for international markets. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/optimising-flavours-and-fragrances-for-international-markets


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/optimising-flavours-and-fragrances-for-international-markets