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International markets for the communications industry

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Károly Ravasz

Abstract:

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the secondary market by those organisations which wish to use established means of communication to reach the primary targets.

Károly Ravasz

Author

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Citation

Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/international-markets-for-the-communications-industry-