Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)
Abstract:
This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France. This investigation allows the factors influencing the decision making to be assessed.
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Research Papers
The buying process in large scale distribution
Catalogue: ESOMAR Congress 1988
Authors: Anne Marie Schlosser, Jean-François Boss, Jose P. Dionisio
 
September 1, 1988
