Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

Date of publication: June 15, 1972

Abstract:

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France. This investigation allows the factors influencing the decision making to be assessed.

Jacqueline Carof

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