Abstract:
Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the comprehensive set of problems, a comprehensive marketing- sub-model had to be developed. This computer model - called MOSA - is reported here. It refers to a model for optimisation of the structure of distribution points The "prospects" section at the end of the paper shows the openness of the model, this is particularly true with regard to future developments in the direction of an information system for distribution. The purpose of the report is to present an application example for integrated distribution policy and distribution research.
Research Papers
Summary of the seminar
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
 
June 15, 1972
Magazines
European Research (March 1973)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
March 1, 1973
Research Papers
The main marketing (and research) problems of the communication industry
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
 
June 15, 1972
