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Research papers

Motivation research

To date, qualitative research has been used to examine product acceptance and usage, concept testing, and advertising strategy, amongst other things. In the social and environmental fields less use has been made of such methods. In political research...

Catalogue: The European Marketing Research Review 1971
Authors: James Spence, Jacqui Spence
June 15, 1971
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Citation

Spence and Spence (1971a, June 15). Motivation research. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/motivation-research-829


Research papers

Multi-country research

The purpose of this paper is to discuss briefly the organisation of the international research functions within the agency. International market researchers often discuss the problems of planning and executing individual multi-national surveys but, I...

Catalogue: Seminar 1971: Multi-Country Research
Author: Ian Jarvis
June 15, 1971
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Citation

Jarvis, I. (1971a, June 15). Multi-country research. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/multi-country-research


Research papers

The recognition and systematic study of phenomena of diffusion or contagion

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
June 15, 1971
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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion


Research papers

The recognition and systematic study of phenomena of diffusion or contagion (French)

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
June 15, 1971
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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion (French). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-


Research papers

The semantic differential

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market-research as well as in university-research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-semantic-differential


Research papers

The semantic differential (German)

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market research as well as in university research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential (German). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-semantic-differential-german-


Research papers

A simulation model for the development and control of products their packaging and advertising

The Objectives underlying the implementation of the system include: 1. To find out in detail: a) What opportunities exist within a market for new brands; b) How the positioning of current brands should be modified.2. To provide a valid basis (both...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: W. A. K. Frost
June 15, 1971
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Citation

Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising


Research papers

Below-the-line promotion

During 1969 and 1970 a programme of research was undertaken at the University of Bradford Management Centre which explored some hitherto ignored aspects of below-the-line promotion. Part of this programme, the whole of which was initiated and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Martin Christopher
June 15, 1971
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Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/below-the-line-promotion


Case studies

The application of the media selection model to selective sampling

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jan Ligthart
June 15, 1971
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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-