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The application of the media selection model to selective sampling

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Jan Ligthart

Abstract:

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed in media selection.

Jan Ligthart

Author

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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-