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The application of the media selection model to selective sampling

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Jan Ligthart

Abstract:

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed in media selection.

Jan Ligthart

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Research Papers

Application of primary surveys and desk research to media planning

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Friedrich A. Rode

 

September 1, 1970

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Citation

Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning


Research Papers

Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

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Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


Research Papers

The role of prior data in the sampling of minority populations or parameters

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Stephen Kelly

 

May 1, 1981

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Citation

Kelly, S. (1981a, May 01). The role of prior data in the sampling of minority populations or parameters. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/the-role-of-prior-data-in-the-sampling-of-minority-populations-or-parameters


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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/the-role-of-prior-data-in-the-sampling-of-minority-populations-or-parameters