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Research papers

What is the short-term effect of advertising?

This paper describes the new methods of analysis which were developed to isolate this relationship in such a way that it is not contaminated by spurious variables. Nine of the product fields covered by the diary have been studied: washing powders,...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Colin McDonald
September 1, 1970
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Citation

McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766


Research papers

The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

The market research profession can fill the gap by taking the attitude that it is in the information business , rather than in the research business . That, in other words, the market researcher seeks to fill industry's need for information as the...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Maarten Van Mesdag
September 1, 1970
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Citation

Van Mesdag, M. (1970a, September 01). The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/the-contribution-market-research-can-make-to-strategic-planning-by-exploring-and-exploiting-the-product-life-cycle-concept


Research reports

Exploratory research on VIM scouring powder

The objective of this research was to make an exploratory examination of consumers' attitudes to Vim and Ajax, with particular reference to the new 'coloured' versions of each. Data on 'loyal' and 'switching' behaviour and reactions to current Vim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Exploratory research on VIM scouring powder. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/exploratory-research-on-vim-scouring-powder


Research reports

Elastic tension tape

About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Elastic tension tape. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/elastic-tension-tape


Research reports

Qualitative research on Silvikrin shampoo press campaign

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize anindividual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Silvikrin shampoo press campaign . ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-shampoo-press-campaign-


Research reports

Qualitative research on two Trust storyboards

The objecties of this research were to explore dog- owners' reactions to two 'trust' storyboards: A) 'ls Your Puppy Starving' and B) 'The Treat That Does Him Good'.The present research was required to evaluate qualitatively two treatments, and give...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on two Trust storyboards . ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-


Research papers

Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Salvatore Ceglia
September 1, 1970
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Citation

Ceglia, S. (1970a, September 01). Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/consumer-panel-and-retailer-panel-as-instruments-for-short-medium-and-long-term-planning-in-the-textile-ready-made-industry


Research papers

Marketing models for consumer durable products

Three detailed examples are given here for each of the subareas of product and price policy, distribution policy and advertising policy. In each case a tentative theory is postulated and evaluated in the light of the data available. Firstly, a...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: G.J. Aeyelts Averink
Company: Philips International
September 1, 1970
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Citation

Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/marketing-models-for-consumer-durable-products


Research reports

Qualitative research on liquid Horlicks

The overall objective of this research was to provide guidance on the possible consumer usage and market positioning of a 'ready-to-drink' Horlicks, to be sold in a tetra-pack. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on liquid Horlicks. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-horlicks