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The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

Date of publication: September 1, 1970

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Maarten Van Mesdag

Abstract:

The market research profession can fill the gap by taking the attitude that it is in the information business , rather than in the research business . That, in other words, the market researcher seeks to fill industry's need for information as the most important raw material for its decisions, rather than to sell the output of its own research machinery.

Maarten Van Mesdag

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Research Papers

Product life cycle

Catalogue: Seminar 1983: Publishing A Better Product

Author: Giampaolo Fabris

Company: Demoskopea

November 23, 1983

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Citation

Fabris, G. (1983a, November 23). Product life cycle . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/product-life-cycle-


Research Papers

Margin optimisation throughout the brand life-cycle

Catalogue: Seminar 1990: New Product Development

Authors: Warwick Frearson, Trevor Richards

 

June 15, 1990

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Citation

Frearson and Richards (1990a, June 15). Margin optimisation throughout the brand life-cycle. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle


Research Papers

The contribution of research to corporate and strategic planning

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Göran Carstedt

 

June 15, 1985

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Citation

Carstedt, G. (1985a, June 15). The contribution of research to corporate and strategic planning. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-corporate-and-strategic-planning


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Van Mesdag, M. (1970a, September 01). The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-corporate-and-strategic-planning