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Videos
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Citation

Banonyong, A. (2018a, May 13). LINE an Asian tech company. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/line-an-asian-tech-company


Videos

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


Videos

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017
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Citation

Chen and Zhang (2017a, December 04). Optimizing customer experience. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/optimizing-customer-experience-9211


Videos

Shifting customer engagement in the multichannel retail era

Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...

Catalogue: Asia Pacific 2017: Discoveries
Author: Teeradet Dumrongbhalasitr
December 4, 2017
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Citation

Dumrongbhalasitr, T. (2017a, December 04). Shifting customer engagement in the multichannel retail era. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/shifting-customer-engagement-in-the-multichannel-retail-era


Videos

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Author: Bipin Mundhwa
December 4, 2017
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Citation

Mundhwa, B. (2017a, December 04). Indian TV industry. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/indian-tv-industry-9208


Videos

Transforming insights to deliver a new source of competitive advantage

In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.

Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
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Citation

Gans and Warner (2017a, December 04). Transforming insights to deliver a new source of competitive advantage. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/transforming-insights-to-deliver-a-new-source-of-competitive-advantage


Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017
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Citation

de Rooij and Janssen (2017a, December 04). Uncovering the unspoken word. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word


Videos

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Xiaoqiong (Afra) Chen, Zou Xiong
Company: Ipsos MRBI
December 4, 2017
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Citation

Chen and Xiong (2017a, December 04). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research


Videos

Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bonnâe Ogunlade, Simon Zhong
December 4, 2017
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Citation

Ogunlade and Zhong (2017a, December 04). Integrating survey data and user data. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/integrating-survey-data-and-user-data-9210